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Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketingcampaign launch. Once you have these basics down, you can use them over and overagain.The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a world-class marketing perspective Get results! We’ll go through each one of these, so you can see exactly how to use them and howthey all affect the overall outcome of your marketing campaign.Define your Unique Selling Proposition (USP)Take the time to ask yourself some questions from the prospective of

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Dannie & Wes

Do It Like the Big Dawgs!

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajoleprospects.Most of successful professionals use a series of information based ads that buildemotion and a call to action. These are much more effective than a standard companybranding advertisements. The same principles that go into putting together a highimpact (and, often, high priced) ad campaign can be adapted to fit your needs withsimilar results.Here are some ways to put together and execute a professional, effective ad campaign:1. Put together a short report that’ll you’ll automatically send to prospects whenthey contact you. This should include a short

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Dannie & Wes

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertisingresults ten-fold over your paid advertising.The key to public relations lie in: Public relation or publicity Merchandising PromotionsWith a solid plan in place that encompasses all these areas, you’ll have a great approachto use public relations in the best way possible.Public relations include all that is the media. Don’t limit yourself. The attention ofnewspapers, television, radio, magazines, bloggers, ezines and more are all equallypowerful. Online marketing is just as, if not more, important as conventional media.Here are the steps to get noticed by the media:1. Put

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Dannie & Wes

How Well Do You Know Your Vendors?

It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there.Look for great ways to offer your vendors rewards for helping grow your business and everyone wins. One of ways you can do this is by offering performance based incentives that are

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Dannie & Wes

Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your fulladvantage. I know, the word “telemarketing” might as well be four letters, but there is away to help customers feel like they are getting personal attention and keep them fromblocking your number!With the success direct mail marketing has had and the availability of computers, thesecan be used as a powerful marketing tool for your success. Telemarketing is best forhigh priced, high margin products/services.Here are the key steps to putting together a highly effective direct mail marketingprogram:1. List all benefits customers will get from the purchase of

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Dannie & Wes
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