The Perfect Bait

In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a good price and at the quality you promise. Today we’ll actually go through the big approach and how to make that perfect first impression. Before you put together your approach plan, you need to choose with big fish you’re going after. Take a look at

Continue Reading »

Be One with the Fish

In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find success. Before you can start the process of landing big clients, you have to make sure your entire team is onboard with your approach and vision. There are six keys to finding big client success. They are: 1. First Impression: You must remember you

Continue Reading »

Expand the Life of Your Business

Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extended the lifespan of your business. The four different stages of a business life cycle are:  Infancy  Adolescence  Growing Pains  Maturity We’ll talk a little about what each of these cycle’s means and how they can each help expand your business’ lifespan. Infancy This is generally consider the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a parent and new

Continue Reading »

Gather the Troops

Today I’d like to chat about the different types of support staff you need and whatmakes them so important.There are essentially three key roles that need to be filled to set your business up forsuccess: The Technician The Manager The Entrepreneur All of these roles need to be played simultaneously by different people with the righttalents. It’s all about balance.The TechnicianThis person represents the present and all that needs to be done for the physicalaspects of the business building process. They are the “doer”. This is usually the mostvisible person of the entire operation.The ManagerThis person represents the past and

Continue Reading »

Are You Aiding & Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk themto help you avoid falling into the e-myth trap.First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: Desire Some capital Projected a targeted profit This sounds great, but it just not realistic. Think of starting a business as a marathon.Sure, everyone starts out of the gate at record pace, but after a few miles people startslowing and some drop out entirely. Building a successful business takes stamina

Continue Reading »